The roundtable event is organized by Gain Skills and presented by Branch, to launch the 2024 Mobile App Marketing Report, titled "Uncovering Challenges and Growth Opportunities for India Marketers." This report provides deep insights into the mobile app ecosystem, customer acquisition, engagement, retention, and the state of mobile marketing in India. This event is designed to provide marketing leaders with an opportunity to discuss these findings and explore actionable strategies for optimizing mobile marketing efforts

Key Topics & Themes:

• Challenges of App Retention & Engagement: Addressing India's high uninstall rates, and how marketers can enhance user experience and lifetime value.
• Customer Acquisition via Mobile: Discussing the most effective channels for driving downloads and new customer acquisition.
• Personalization and Data-driven Marketing: Leveraging user data for tailored, privacy-first customer experiences.
• Privacy Regulations and Compliance: Navigating India’s regulatory environment while delivering high-value marketing.
• Future Trends in Mobile Marketing: Identifying emerging opportunities for growth as highlighted in the report, such as the increasing role of OTT platforms and mobile commerce.