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The Evolution of AI-Powered Service Management

How GCCs can build a connected service foundation that scales with their expanding global responsibilities.

Global Capability Centres are entering a new era as strategic engines leading enterprise technology and operations. Join senior GCC technology and operations leaders in Hyderabad to explore building an AI-powered, connected service operating model with Atlassian Service Collection.

Date 16th Oct’26
Venue Hyderabad
Time 6:30 PM ONWARDS
Connected Service Management Workflow
Executive CXO Roundtable

ROVO AI & ASSETS

Connected & Governed

CXO ROUNDTABLE

Hyderabad • Oct 9, 2026

Context & Mandate

Event Overview

Global Capability Centres are entering a new era. Once established primarily as delivery and support hubs, today’s GCCs are evolving into strategic engines that lead technology, engineering, business operations and global enterprise services.

As their responsibilities expand, service operations must evolve at the same pace. GCCs need stronger governance, standardised processes, connected systems, greater visibility and intelligent automation to support growth without adding operational complexity.

This exclusive executive roundtable will bring together senior GCC technology and operations leaders to explore how they can build a connected service management foundation that scales with their organisation.

The conversation will focus on how GCCs can:

01

Standardise service processes while teams and functions continue to expand

02

Deliver consistent service experiences to employees and global stakeholders

03

Connect IT, applications, infrastructure, assets and support teams

04

Replace manual processes and fragmented tools with integrated workflows

05

Introduce AI into service operations in a practical, secure and governed manner

06

Gain end-to-end visibility across services, assets and technology dependencies

07

Build a foundation that can eventually extend beyond IT to other enterprise functions

Operating Model Foundation

Atlassian Service Collection: More Than A Tool, A Future-Ready Foundation

These priorities will be brought to life through Atlassian Service Collection, which connects Jira Service Management, Customer Service Management, Assets and Rovo to enable more intelligent, collaborative and scalable service delivery.

Rather than positioning Service Collection as another addition to the technology stack, the discussion will explore how it can become the foundation of a connected, AI-powered and future-ready service operating model—one that grows alongside the GCC and its expanding global mandate.

Strategic Imperatives

Why This Conversation Matters to GCC Leaders

Five critical dimensions shaping modern GCC service architecture, scaling without operational friction, and moving from ticket queues to intelligence.

01
Architecture

Build the right foundation early

When a GCC is building or expanding its capabilities, service processes are often being established alongside new teams, applications and operating models.

The Question

"How do we establish a standardized service foundation today that won't need to be rebuilt as we scale?"

Service Collection can be introduced as a platform for building structured IT service management, knowledge, asset visibility and automation from the beginning.

02
Scalability

Scale without increasing operational complexity

As the GCC takes on more responsibilities, service requests, teams, applications and stakeholders increase exponentially.

The Conversation

"How do we scale service operations without scaling manual processes, disconnected workflows and tool complexity at the same rate?"

This is where Jira Service Management + automation + Assets + Rovo becomes directly relevant.

03
AI Frictionless

Move from ticket management to intelligent service delivery

For GCC leaders, AI should not be positioned as simply "AI-powered ITSM."

The Core Question

"Where can AI actually remove operational friction and help teams deliver services faster?"

Practical applications include:

• AI knowledge discovery • Faster triage • Self-service • Summarization • Agent assistance • Automated workflows • Faster resolution • Organizational knowledge

Rovo serves as the AI layer helping teams find, understand and act on information within service workflows.

04
Visibility

Connect the growing technology landscape

As GCCs expand, they typically manage an increasingly diverse and decentralized technology environment.

The Leadership Question

"Can we understand the relationship between a service, the underlying application, infrastructure, asset and responsible team when something goes wrong?"

This is where Assets becomes a meaningful part of the Service Collection story rather than simply another feature.

05
Enterprise ESM

Create a platform that can grow beyond IT

Once the service foundation is established, the same operating principles can potentially be applied across other critical internal shared service functions.

IT → HR → Finance → Facilities → Other Business Services

This is where the Enterprise Service Management (ESM) opportunity is introduced — as an organic evolution of the Service Collection story, built on a robust and scalable architecture.

Executive Outcomes

What Leaders Will Take Away

Actionable principles and peer-tested architectures designed for immediate enterprise applicability.

✓

A practical framework for building scalable service operations

✓

Insights into standardising services across teams, functions and locations

✓

Approaches for reducing manual effort and fragmented workflows

✓

Practical applications of AI across knowledge, self-service and resolution

Peer Cohort

Who Should Attend

This is an invite-only discussion designed specifically for senior leaders from Global Capability Centres, including:

Head of Service Management
CIO / CTO
GCC Head
India Country Head
VP – Global Operations
IT Transformation Head
VP / Head of IT
VP / Head of IT Operations
VP / Head of Digital Transformation
VP / Head of Infrastructure
Timeline

Event Agenda

16th Oct’26 | Hyderabad | Roundtable Discussion Followed by Dinner

6:30 PM – 7:00 PM

Arrival & Networking

Host: enreap Team

Welcome drinks and informal networking with GCC technology, operations and transformation leaders.

7:00 PM – 7:15 PM

Welcome & Context Setting

Host: Moderator

Setting the context around the evolving GCC operating model — scaling global responsibilities, standardizing service delivery and leveraging AI to build more efficient operations.

7:15 PM – 8:30 PM
Core Discussion

Atlassian Service Collection + CXO Roundtable

Speakers / Hosts: Atlassian & enreap

Explore how Service Collection — Jira Service Management, Customer Service Management, Assets and Rovo — can help build connected and AI-powered service operations. Moderated discussion around scaling service delivery, standardizing processes across teams and locations, improving employee and customer experiences, connecting technology and assets, and using AI to drive operational efficiency.

8:30 PM – 8:45 PM

Key Takeaways & Closing

Hosts: Atlassian & enreap

Recap key perspectives from the discussion and highlight practical opportunities for GCC leaders to strengthen their service operations, AI adoption and scalability.

8:45 PM onwards

Dinner & Networking

Hosts: All Attendees

Informal peer conversations and one-to-one networking over dinner.

Reserve Your Spot

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