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Your customers are active on your app and on WhatsApp. But between every signal they send and the response they should get, there is a gap. That gap is where the first tap goes to a competitor.
The First Tap Problem in BFSI
WhatsApp Is Ready. Are You Using It Right?
The Signals You Are Not Acting On
What the Agentic Layer Changes
Your app is live. Customers have it installed. They check balances, browse products, and use calculators. But when it is time to transact, too many of them close your app and open a competitor's. The signals that should have triggered a response, a nudge, a personalised offer, passed by unread.
The same is true for WhatsApp, the most used app in India, where your customers wake up, make plans, and increasingly, make financial decisions. The platform offers everything a BFSI brand needs to acquire, engage, and retain customers at scale. But without an intelligent layer reading signals and deciding what to act on, WhatsApp stays a broadcast tool, no matter how capable the platform is.
This is the first tap problem. And it is playing out simultaneously on two of the most important surfaces a BFSI brand has, your app and WhatsApp, every single day.
Netcore's agentic marketing-powered revenue growth platform is built to close this gap. This roundtable, sponsored by Netcore, brings together senior growth and marketing leaders from India's BFSI ecosystem for an honest conversation about what winning at the first tap actually requires. Co-hosted with Meta, it is the one room where the platform roadmap and the intelligence layer behind it are both at the table.
Learn Meta's WhatsApp roadmap for FY'27 and Netcore's build strategies.
Discover Netcore's Agentic Marketing Platform for revenue growth.
Benchmark engagement and conversion rates against BFSI peers.
Peer-level discussion on what's working, no vendor pitches.
Identify gaps in your stack and strategies to close them.
| Time | Focus |
|---|---|
|
06:00 – 06:10 |
Welcome & Opening Remarks | Netcore & Meta |
|
06:10 – 06:20 |
Customer Spotlight Rethinking Customer Engagement: A BFSI Perspective |
|
06:20 – 06:30 |
Expert Perspective The Signal Gap: Why BFSI Brands Are Sitting on Intent Data and Not Acting on It |
|
06:30 – 06:40 |
Featured Talk | META From Broadcast to Intelligent Conversations: How WhatsApp Is Redefining Customer Engagement for BFSI |
|
06:40 – 07:40 |
Closed-Door Roundtable | Winning at the First Tap: Challenges, Opportunities, and Peer Exchange |
|
07:40 – 08:00 |
Key Takeaways & Closing |